When the Philadelphia Eagles' new football stadium opens in August2003, it probably won't be named after an upstart Internet companywilling to spend millions of dollars to make a publicity splash.
Due to the downfall of such companies as CMGI Inc. and PSINet Inc.and the financial struggles of airlines, future stadium namingagreements may be worth less money because fewer companies willcompete for the rights, according to industry analysts.
It's not going to be a bonanza anymore with some of the dot-comcrazy money that was out there,'' said Marc Ganis, chairman ofSportscorp Ltd., a Chicago-based sports finance consultancy. Insteadof just trying to get the most money, …
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